UWC (United World Colleges) Canadian National Committee

Pearson College UWC // Victoria, Canada

I am currently crafting an extensive marketing and recruiting plan for the newly restructured UWC Canadian National Committee. The committee will be relaunching extensive efforts to market to and recruit a series of diverse segemented target markets throughout Canada. Highlights of the plan will include a comparative analysis of high functioning UWC Committees and successful similar international secondary schools, pricing sensitivities, a month-by-month promotional plan, as well as short term and long term recommendations. 

 

College Student Summer Program 

Escuela Entrelenguas // Ronda, Spain

As a member of a client-based project team at the Middlebury Institute, I created an 18-month marketing and recruiting plan for this small, locally-owned Spanish language school. The plan was designed for Entrelenguas' three week summer study abroad program geared toward American and European college students interested in an authentic, community-driven, active Spanish-speaking experience in Andalucía.